European Social Marketing Conference 2026

3. Social marketing for CSR and brand purpose

20 Minute Oral Presentation

Attendees will explore how marketing and lobbying shape health behaviours and interact with public health efforts. The session includes an interactive discussion on whether partnerships between social marketing actors and commercial organisations can align with individual and societal well-being. It is relevant for researchers, practitioners, and policymakers interested in critical social marketing, health promotion, ethics, and the influence of commercial actors on behaviour.