European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Challenging Assumptions: A Reflexive Framework for Social Marketing Practice
Room C1 (First Floor)
Proposed Conference Track
9. Critical social marketing
Submission Format
20 Minute Oral Presentation
Programme Listing
What happens when social marketers turn the lens on themselves? This session takes you inside a groundbreaking project that asked a bold question: Are we as ethical and culturally safe as we think we are? You’ll hear how a team preparing to tackle youth sexual violence in partnership with Indigenous communities uncovered blind spots, power dynamics, and hidden assumptions, and what they've been doing about it.
Presenters
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Authors
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Dr Jessica Amy Harris, Griffith Business School and Griffith University
Tori Seydel, Griffith University
Patrick O'Leary, Griffith University
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