European Social Marketing Conference 2026

9. Critical social marketing

20 Minute Oral Presentation

This session explores digital vulnerability and the factors that contribute to harmful outcomes from wearable self-trackers (WSTs). Attendees will gain insights into common unintended negative impacts of WSTs and examine how users' identity perceptions and goals may drive these effects. They will also learn about key considerations and practical strategies to promote the responsible use and deployment of WSTs in social marketing initiatives, helping to safeguard vulnerable users against harms.