European Social Marketing Conference 2026

5. Innovation in theory, methods and measuring impact

20 Minute Oral Presentation

What counts as social marketing impact before interventions are delivered? This session shares lessons from Year One of a large Indigenous-led Australian Research Council grant, with a focus on governance, co-design, and evaluation innovation. Attendees will learn how theory, methods, and measurement can be staged across multi-year projects, and why early-stage work is critical to ethical, effective behaviour change in complex social systems.