European Social Marketing Conference 2026

5. Innovation in theory, methods and measuring impact

20 Minute Oral Presentation

This session applies Amartya Sen’s Capability Approach to career development to analyse how young people build their career aspirations and choices. Based on qualitative research with French University students, this study shows how structural constraints limit real freedom of choice and how an educational program can help reopen the space of possibilities. Participants will gain a better understanding of the Capability Approach and insights for integrating it into social marketing.