European Social Marketing Conference 2026

5. Innovation in theory, methods and measuring impact

20 Minute Oral Presentation

Discover why some collaborations thrive while others fail. This session introduces "collaboration experience" a new concept revealing the emotional, cognitive, relational, and symbolic dimensions that shape collaborative success beyond structural arrangements. Learn practical diagnostic tools to assess partnership health, identify facilitators and barriers, and understand outcomes. Essential for researchers and practitioners working in social marketing, public health, and multi-stakeholder initiatives seeking human-centered approaches to collaboration.