European Social Marketing Conference 2026

5. Innovation in theory, methods and measuring impact

20 Minute Oral Presentation

The purpose of this presentation is fourfold:
1) to highlight the difference between social marketing planning and social marketing canvas models
2) highlight the respective potential contribution of each model to the Social Marketing enterprise
3) suggest a way of integrating the adoption of both types of models to increase effectiveness and efficiency of SM projects
4) seek the audience view as to the arguments provided in the presentation