European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Is a healthy and sustainable diet a matter for all? An exploration of food habits and behaviours among people with and without pre-existing health conditions
Room C2 (First Floor)
Proposed Conference Track
8. Food and the environment
Submission Format
20 Minute Oral Presentation
Programme Listing
Food systems are driving planetary crises and shaping individuals’ health. This study examines whether healthier Europeans adhere more closely to the EAT-Lancet Planetary Health Diet than individuals with pre-existing conditions. Using Europe's largest cross-sectional survey, we explore how health status influences the adoption of sustainable food choices and the factors that encourage or hinder individuals from changing their behaviour to adhere to a healthier, more environmentally sustainable diet.
Primary Contact
ANNA MARIA MURANTE, Scuola Superiore Sant'Anna
Presenters
ANNA MARIA MURANTE, Scuola Superiore Sant'Anna
Helena Franceschini, Scuola Superiore Sant'Anna
Authors
ANNA MARIA MURANTE, Scuola Superiore Sant'Anna
Helena Franceschini, Scuola Superiore Sant'Anna
Anant Jani, Heidelberg University and University of Oxford
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