European Social Marketing Conference 2026

8. Food and the environment

20 Minute Oral Presentation

This session examines how promoting food waste sorting may influence food waste prevention through positive or negative spillover effects. Based on original survey data from France, it explores how households cognitively associate sorting and prevention practices, using multidimensional scaling and behavioural analyses. The presentation highlights why promoting sorting alone may not automatically reinforce prevention, and why behavioural framing matters for food waste policy, communication, and social marketing.