European Social Marketing Conference 2026

8. Food and the environment

20 Minute Oral Presentation

This session explores how Top Chef France mediates the rise of plant-based cuisine, shaping social norms, professional practices, and audience perceptions. This session highlights the negotiation of vegetarian and vegan cooking on screen, exploring hybrid culinary forms, normative conflicts, and the influence of celebrity chefs.This session offers practical and theoretical insights relevant to academics exploring food research and plant-based consumption.