European Social Marketing Conference 2026

8. Food and the environment

20 Minute Oral Presentation

This presentation shows how early adolescents seek nutrition information online and why more exposure does not equal better understanding. Using a large Slovenian school survey, we identify clear audience segments and pinpoint the most vulnerable group: boys in eighth grade with low nutrition awareness who rely on social media and influencers. This presentation offers concrete evidence for why targeted, not generic, health communication is necessary.