European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

Discover how 453 Romanian youth co-created anti-bullying solutions using Design Thinking as active research intervention. This session reveals surprising findings: 6:1 preference for support over punishment, cyberbullying dominance (49%), and age-differentiated technology solutions (14%→55%). Learn replicable methodology for authentic youth engagement, actionable design principles for digital-first campaigns and peer mentoring systems. Ideal for researchers, practitioners, and policymakers seeking evidence-based strategies to harness youth voices in designing effective, community-resilient interventions.