European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

Explore how a practical application of the Dual Identity Model enhances intercultural cooperation through our evidence-based Cultural Communalities Memory Game. Our experiment shows how the game encourages players to embrace both common and individual cultural identities and as a result increases inter-cultural cooperation. This presentation is ideal for professionals and academics in HR, in DEI fields, and in education seeking innovative approaches to diversity and inclusion strategies.