European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

Social media is being increasingly seen as a place to go to for information. The presentation will highlight how, when social media is seen as infrastructure by the target audience, much information can be gleaned about community needs from their organic social media use. Segmentation recommendations will be given, as well as tools on how to use the data generated to create online support that helps in real life.