From Awareness to Action: A Community-Driven Social Marketing Analysis of Neurodiversity Inclusion in the Northwest Arkansas Workforce

Friday, July 10, 2026 at 11:20 AM–11:40 AM CEST 
Room B6 (Entrance Level)
Proposed Conference Track

4. Inclusion, integration and community resilience

Submission Format

20 Minute Oral Presentation

Programme Listing

This session presents the first region-wide study of neurodiversity inclusion in the Northwest Arkansas workforce, based on stakeholder data from neurodivergent employees, neurotypical peers, and organisational leaders. Findings reveal key behaviour-change levers and system gaps, including empathy deficits, communication asymmetry, and limited training or policy adoption. The presentation offers practical strategies employers and ecosystem partners can implement to strengthen inclusion, retention, and community resilience.

Primary Contact

Claudia Porras Scott, Startup Junkie

Presenters

Claudia Porras Scott, Startup Junkie

Authors

Claudia Porras Scott, Startup Junkie
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