European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

This session presents the first region-wide study of neurodiversity inclusion in the Northwest Arkansas workforce, based on stakeholder data from neurodivergent employees, neurotypical peers, and organisational leaders. Findings reveal key behaviour-change levers and system gaps, including empathy deficits, communication asymmetry, and limited training or policy adoption. The presentation offers practical strategies employers and ecosystem partners can implement to strengthen inclusion, retention, and community resilience.