European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

Throughout the understanding of engagement processes, this paper proposes the identification of caregiver’s profiles. It is ideal for teams seeking to design preventive / support services in the caregiving field but also in fields where motivation is a lever to engagement and needs to be pushed. Furthermore, this paper is of interest for those who want to learn about a new application field of SDT.