European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

This session looks at how social marketing can de-risk exploration for people facing complex food and sustainability choices. Using practical examples from consumer nutrition and food system projects, it shows how lowering perceived risk, effort, and uncertainty helps people try, adopt, and stick with better options. Attendees will leave with concrete lessons on what makes experimentation feel safe and actionable.