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European Social Marketing Conference 2026

July 8–10, 2026

MBS School of Business, Montpellier

[no title]

Thursday, July 9, 2026 at 11:20 AM–11:40 PM CEST 
Room B6 (Entrance Level)
Proposed Conference Track

4. Inclusion, integration and community resilience

Submission Format

20 Minute Oral Presentation

Programme Listing

Discover how Street Angels Chester and Birkenhead transform the night-time economy through innovative community mobilisation. This session reveals how faith-based volunteering, multi-agency partnerships, and technology like the WalkSafe app create "Purple Flag" safe zones. Using 18 months of academic evaluation, we’ll explore practical bystander interventions that reduce violence against women and girls. Join us to learn how minimal budgets can achieve maximum social impact and long-term community resilience.

Primary Contact

Gary Wootten, Hitched Communities

Presenters

Gary Wootten, Hitched Communities
Simone Benhafsi, University of Chester

Authors

Gary Wootten, Hitched Communities
Dr Simone Benhafsi, University of Chester
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