European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

This session shares a large‑scale co‑design project that placed lived experience at the centre of a new cancer Health Inequalities Strategy in North East London. We outline how a 30‑member Citizens’ Panel co-created six strategic themes to inform the direction of different programmes of work within NELCA. Attendees will learn practical methods for engaging seldom‑heard communities, working within complex systems, and sustaining participation through an ongoing lived‑experience advisory group.