7. AI, Digital and technological impact on social behaviour
20 Minute Oral Presentation
A practice-oriented overview of the "Do You Know What You Drink?" programme, showcasing how a free mobile application can be used as an effective public health tool to improve alcohol health literacy. Participants will gain insights into how evaluation findings directly informed message optimisation and communication strategies, offering transferable lessons for designing, implementing, and scaling digital public health interventions focused on alcohol and other health risk behaviours.