European Social Marketing Conference 2026

July 8–10, 2026

MBS School of Business, Montpellier

[no title]

Thursday, July 9, 2026 at 10:55 AM–11:15 AM CEST

Room C3 (First Floor)

Proposed Conference Track

7. AI, Digital and technological impact on social behaviour

Submission Format

20 Minute Oral Presentation

Programme Listing

A practice-oriented overview of the "Do You Know What You Drink?" programme, showcasing how a free mobile application can be used as an effective public health tool to improve alcohol health literacy. Participants will gain insights into how evaluation findings directly informed message optimisation and communication strategies, offering transferable lessons for designing, implementing, and scaling digital public health interventions focused on alcohol and other health risk behaviours.

Primary Contact

Anita Kušar, Institute of Nutrition

Presenters

Anita Kušar, Institute of Nutrition, Ljubljana, Slovenija

Authors

Anita Kušar, Institute of Nutrition, Ljubljana, Slovenia

Igor Pravst, Institute of Nutrition, Ljubljana, Slovenia

Jasmina Bevc Bahar, Slovene Consumers' Association, Slovenia

Matevž Ogrinc, Jožef Stefan Institute, Computer Systems Department, Slovenia

Matjaž Pirc, Slovene Consumers' Association, Slovenia

Sandra Radoš Krnel, National Institute of Public Health, Slovenia

Maja Roškar, National Institute of Public Health, Slovenia

Eva Valenčič, Jožef Stefan Institute, Computer Systems Department, Slovenia