European Social Marketing Conference 2026

7. AI, Digital and technological impact on social behaviour

20 Minute Oral Presentation

Attendees will gain insight into how brands and influencers contribute to the normalization of sharenting (i.e., children’s online exposure). The session will present qualitative evidence on industry dynamics, ethical challenges, and the lack of effective regulation, offering practical recommendations for brands, agencies, and policymakers. Participants will leave with a deeper understanding of the digital responsibility of brands.