European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Proposed Conference Track
7. AI, Digital and technological impact on social behaviour
Submission Format
20 Minute Oral Presentation
Programme Listing
This presentation offers valuable insights into how digital media use impacts adolescent body image and health behaviors. Participants will learn about distinct screen-use profiles, their psychosocial effects, and implications for intervention development. Experts in health promotion, education, and policy will gain evidence-based strategies to foster healthy digital habits, improve self-esteem, and reduce body dissatisfaction among youth in the digital age.
Primary Contact
Dorota Kleszczewska, Institute of Mother and Child, Health Sociology, Education and Medical Communication Department
Presenters
Katarzyna Lewtak, WUM
Dorota Kleszczewska, Institute of Mother and Child, Health Sociology, Education, Medical Communication Department
Anna Dzielska, Institute od Mother and Child, Department of Child and Adolescent Health
Authors
Dorota Kleszczewska, Institute of Mother and Child, Health Sociology Department
Joanna Mazur, University of Zielona Góra, Department of Humanization in Medicine and Sexology
Katarzyna Lewtak, Warsaw Medical Univeristy
Anna Dzielska, Institute of Mother and Child, Departent of Child and Adolescent Health
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