European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Empower Toowoomba: Designing a community-owned governance model to sustain active bystander programs for domestic and family violence prevention
Room C3 (First Floor)
Proposed Conference Track
6. Mainstreaming social marketing: policy, systems and advocacy
Submission Format
20 Minute Oral Presentation
Programme Listing
Many active bystander programs rely on one-off training with limited structures for sustained delivery. This case study examines a community-owned governance model designed to support the ongoing rollout of an evidence-based bystander program in Australia. The session explores early implementation insights on sustainability, organisational custodianship, and systems integration. Attendees will gain practical guidance on designing community-led behaviour change programs that maintain momentum beyond initial training.
Presenters
Dr Jessica Amy Harris, Griffith Business School and Griffith University
Authors
Dr Jessica Amy Harris, Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
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