European Social Marketing Conference 2026

6. Mainstreaming social marketing: policy, systems and advocacy

20 Minute Oral Presentation

Many active bystander programs rely on one-off training with limited structures for sustained delivery. This case study examines a community-owned governance model designed to support the ongoing rollout of an evidence-based bystander program in Australia. The session explores early implementation insights on sustainability, organisational custodianship, and systems integration. Attendees will gain practical guidance on designing community-led behaviour change programs that maintain momentum beyond initial training.