6. Mainstreaming social marketing: policy, systems and advocacy

20 Minute Oral Presentation

This session presents applied social marketing cases from Mozambique demonstrating how behaviour change can be sustained when embedded within institutional, financial, and community systems. Drawing from digital identity registration, community microinsurance, and ROI-based donor readiness models, the session explores how social marketing can strengthen resilience, improve service access, and transform informal community structures into scalable and fundable systems. The cases provide practical lessons on mainstreaming behaviour change through governance, financing, and community-led implementation mechanisms..