European Social Marketing Conference 2026

2. Planetary health: Environment and sustainability

20 Minute Oral Presentation

This session presents two social marketing interventions from Mozambique that linked environmental behaviour change with income generation and community entrepreneurship. Through sanitation services and improved cookstoves, the cases demonstrate how trusted community actors, women-led savings groups, and performance-based incentives can create self-sustaining adoption systems. The session highlights how environmental and public health goals become more sustainable when behaviour change is embedded within livelihoods, local market systems, and financially reinforcing community structures.