European Social Marketing Conference 2026

2. Planetary health: Environment and sustainability

20 Minute Oral Presentation

What distinguishes reuse campaigns that generate lasting behaviour change from those that merely create visibility? This session compares three major 2025 plastic reduction initiatives to identify the behavioural mechanisms that drive sustained adoption. Attendees will gain an applied evaluation framework and practical design principles to strengthen scalability, measurable impact, and behavioural durability in environmental social marketing interventions.