European Social Marketing Conference 2026

2. Planetary health: Environment and sustainability

20 Minute Oral Presentation

People attending this conference can expect to gain insights into a real-world action-research project testing empathy-based, community-driven approaches to behaviour change. The presentation will offer evidence on segmentation, stakeholder engagement, co-creation methods, and intermediary empowerment, alongside methodological lessons from implementation and evaluation in vulnerable urban contexts. Participants will also benefit from practical implications for scaling social marketing interventions within municipalities and transferring them to other sustainability domains.