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Promoting Waste Separation in Hotels: An Experimental Test of Effort and Enjoyment Frames

Thursday, July 9, 2026 at 10:55 AM–11:15 AM CEST 
Room B5 (Entrance Level)
Proposed Conference Track

2. Planetary health: Environment and sustainability

Submission Format

20 Minute Oral Presentation

Programme Listing

This session examines the effectiveness of message framing for promoting in-room waste sorting in hotels through the lens of the Habit, Enjoyment and Effort Theory (HEET). Using experimental evidence, it compares enjoyment- and effort-based frames with informational messages and explores the role of habit strength in shaping pro-environmental outcomes in hospitality contexts.

Primary Contact

Marina Guillén Davó, IMT School for Advanced Studies Lucca & University of Alicante

Presenters

Marina Guillén Davó, IMT School for Advanced Studies Lucca & University of Alicante

Authors

Marina Guillén Davó, IMT School for Advanced Studies Lucca & University of Alicante
Franco Sancho Esper, University of Alicante
Carla Rodríguez Sánchez, University of Alicante
Francesco Serti, IMT School for Advanced Studies Lucca
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