European Social Marketing Conference 2026
July 8–10, 2026
MBS School of Business, Montpellier
Proposed Conference Track
2. Planetary health: Environment and sustainability
Submission Format
20 Minute Oral Presentation
Programme Listing
This session provides an overview of the factors highlighted in the neuromarketing literature on decision-making when purchasing more sustainable, environmentally friendly products.
Primary Contact
Oliva M. D. Martins, Transdisciplinary Research Center in Education and Development, based in Instituto Politécnico de Bragança
Presenters
Oliva M. D. Martins, Transdisciplinary Research Center in Education and Development, based in Instituto Politécnico de Bragança
Authors
Oliva M. D. Martins, Transdisciplinary Research Center in Education and Development, based in Instituto Politécnico de Bragança
Natacha de Jesus Silva, UNIAG, based in Instituto Politécnico de Bragança, Portugal
Maria Menshikova, Universitas Mercatorum, Italy
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