Structuring neuromarketing factors: a social marketing perspective to influence eco-friendly and sustainable products

All Sessions

Structuring neuromarketing factors: a social marketing perspective to influence eco-friendly and sustainable products

Friday, July 10, 2026 at 11:20 AM–11:40 AM CEST

Room B5 (Entrance Level)

Proposed Conference Track

2. Planetary health: Environment and sustainability

Submission Format

20 Minute Oral Presentation

Programme Listing

This session provides an overview of the factors highlighted in the neuromarketing literature on decision-making when purchasing more sustainable, environmentally friendly products.

Structuring neuromarketing factors: a social marketing perspective to influence eco-friendly and sustainable products

Proposed Conference Track

Submission Format

Programme Listing

Primary Contact

Oliva M. D. Martins, Transdisciplinary Research Center in Education and Development, based in Instituto Politécnico de Bragança

Presenters

Oliva M. D. Martins, Transdisciplinary Research Center in Education and Development, based in Instituto Politécnico de Bragança

Authors

Oliva M. D. Martins, Transdisciplinary Research Center in Education and Development, based in Instituto Politécnico de Bragança

Natacha de Jesus Silva, UNIAG, based in Instituto Politécnico de Bragança, Portugal

Maria Menshikova, Universitas Mercatorum, Italy