European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

What happens when social-change communication unfolds on islands where everyone knows each other, resources are scarce, and institutions move slowly? This session shares key lessons from three gender-violence campaigns in the Galápagos and shows how territory and community relationships shape intervention design. The presentation offers practical insights for those who want to design interventions that are sensitive to place, community dynamics, and the limits of conventional campaign models.