European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

This session will consider the role of billboard advertsing in urban areas.

Billboards are typically used promote high-carbon consumption, resource-intensive lifestyles, or harmful products and activities such as ultra-processed food or gambling but can communities disrupt this pervasive influence?

Come and discuss how residents of one city are engaging with alternative content for a community billboard to challenge persistent practices.