European Social Marketing Conference 2026

4. Inclusion, integration and community resilience

20 Minute Oral Presentation

Why do inclusive, mainstream interventions sometimes work better for marginalised groups?
This session presents evidence from a large-scale community physical activity programme showing how inclusive design can amplify wellbeing outcomes for neurodivergent adults and children. Attendees will gain practical insights into designing and evaluating interventions that close wellbeing gaps, revealing why looking beyond average outcomes is essential for equity-focused social marketing and community resilience.