European Social Marketing Conference 2026

9. Critical social marketing

20 Minute Oral Presentation

This session critically examines how ultra-fast digital retail platforms condition consumer decision-making and erode self-regulation. Drawing on empirical evidence from urban consumers, it shows how frictionless design produces behavioural spillovers beyond shopping. Attendees will gain theory-driven insights and practical implications for socially responsible platform design, policy intervention, and the future role of critical social marketing in digital consumption systems.