
Vietnam is one of the fastest-growing international student markets, yet it remains widely misunderstood by many institutions. This interactive session will explore Vietnam’s diverse school systems, family-driven decision-making culture, and the socioeconomic factors shaping students’ educational pathways, with particular attention to gifted schools and emerging Tier 2 cities. Participants will gain practical strategies for recruiting students following the Vietnamese curriculum, including scholarship considerations, alumni engagement, and relationship-building practices that extend beyond the school visit. Designed for university and college professionals seeking deeper cultural context and actionable insight, this session emphasizes shared experiences, discussion, and real-world examples from the field.