
Latin America has increasingly become one of the most dynamic and complex student recruitment markets in the world. This session will explore effective strategies for recruiting students in the region to universities and pre-college programs in the United States and other global destinations, grounded in cultural context, data trends, and on-the-ground experience. Panelists will share insights on outreach models, affordability considerations, and evolving institutional, family, and student expectations. Attendees will leave with practical tools and a deeper understanding of how to build recruitment pipelines in Latin America.