ER&L 2015
February 22–25, 2015
Austin, Texas
Visit our "Search the ER&L 2015 Program" page to peruse all the accepted and peer-reviewed sessions for the 10th Anniversary Electronic Resources and Libraries Conference, February 22-25, 2015.
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Understanding Your Users: Using Google Analytics and Forms at Your Library
Conference Track
2. Collection Development & Assessment
Keywords
publishing, design
Learning Objectives
Learning objectives:
- How to interpret Analytics and survey data
- Construct a Google Forms survey and distribute it online
Abstract
Learn how you can make your users happier through data driven decision making! Using Google Analytics and Forms the Pollak Library has measurably increased user satisfaction with our online services. This session will provide an introduction to these two powerful data collection and reporting tools and show you how you can use the data you collect to form a better idea of what your patrons want and what they are doing. Attendees will learn how create and distribute a successful student survey using Google Forms, as well as how to interpret Analytics data.
Presenters
![[photo]](https://secure.gravatar.com/avatar/8776a22ede94bc86d5fcc7a6dca072b1.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Jaclyn Bedoya, California State University Fullerton")
Jaclyn Bedoya, California State University Fullerton
![[photo]](https://secure.gravatar.com/avatar/119f5017e5ec98b3c6fa288c4f1d4b64.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "J Michael DeMars, California State University Fullerton")