
What will counselor-admissions relationships look like in 2030? This session examines three forces reshaping work: AI automation, demographic shifts as new regions become dominant markets, and changing readiness definitions as skills trump degrees. Counselors and university representatives debate which practices are obsolete and which are essential. Will universities still require counselor letters? Will test-optional become permanent, or will new assessments emerge? As Southeast Asia and Africa grow, how must recruitment evolve? Participants will leave with actionable insights and a roadmap for building the bridges needed to guide students and institutions through a future where adaptability and innovation are paramount.