2026 International ACAC Conference Session Proposal Form

Confuse students, lose students. In this dynamic workshop, learn the exact StoryBrand framework used by leading brands to cut through noise and position students as heroes and you as their trusted guide. IECs will attract more clients, university reps will engage more students, and everyone leaves with clarity that converts. This hands-on workshop delivers practical tools for immediate impact. Overview: In today's crowded educational marketplace, clear communication isn't just nice to have—it's essential for survival. Most institutions and IECs make the same mistake: they position themselves as the hero of the story. But students don't connect with organizations that talk about themselves; they connect with guides who understand their journey and can help them succeed. Participants will learn to: - Apply the 7-part StoryBrand framework to websites, emails, counseling conversations, and recruitment materials - Identify their ideal student/client and articulate the core challenges keeping them up at night - Reframe marketing messages to prioritize student needs over institutional features or consultant credentials - Create clear calls-to-action that move students from interest to enrollment or engagement - Transform confusion into conversion through strategic messaging.