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ER&L 2012

April 1–4, 2012

Austin, Texas

2012 ER&L Program Search Tool

ER&L 2012 | April 2–4, 2012 | Austin, Texas and Online

Exploring ideas, trends and technologies in eresources and digital services.

Go to to view and print a 3 page pdf of all sessions by thread with conference hashtags.

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Google Analytics and Digital Images: A Tale of the Great Smoky Mountains

Monday, April 2, 2012 at 4:00 PM–4:45 PM Central Time (US & Canada)
Salon D/E

#digcoll #erl12


Managing e-Resources in Libraries


Digital image collections, Google Analytics

Learning Objectives

1) be prepared to work with library technical staff to set up Google Analytics to gather information on the use of a digital collection

2) identify what Google Analytics can reveal about uses and users of a digital collection


Librarians at the University of Tennessee will discuss preliminary findings of their research on the value of special collections.  They will describe their use of Google Analytics to learn about uses and users of digital image collections from the Great Smoky Mountains Regional Project.


Gayle Baker, University of Tennessee Libraries
Ken Wise, University of Tennessee Libraries

Session Materials