2012 ER&L Program Search Tool
ER&L 2012 | April 2–4, 2012 | Austin, Texas and Online
Exploring ideas, trends and technologies in eresources and digital services.Go to www.electroniclibrarian.org to view and print a 3 page pdf of all sessions by thread with conference hashtags.
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The Biggest Winner: An "Urgent, Social, Blissful and Epic" Competition to Promote Underused Databases
Tuesday, April 3, 2012 at 2:40 PM–3:25 PM CDT
Salon D/E
hashtag
#promotedata #erl12
Track
External & User Relationships
Keywords
marketing, promotion
Learning Objectives
identify successful strategies for promoting underused electronic resources, apply and assess a decentralized promotional project for electronic resources
Abstract
In Fall 2011, librarians at Bowling Green State University in Ohio competed in a “Biggest Loser”-style competition to promote twelve underused databases. The database with the biggest percent gain in use (over Fall 2010) was the winner. This presentation will outline the project and examine its signature successes and failures.