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ER&L 2012

April 1–4, 2012

Austin, Texas

2012 ER&L Program Search Tool

ER&L 2012 | April 2–4, 2012 | Austin, Texas and Online

Exploring ideas, trends and technologies in eresources and digital services.

Go to to view and print a 3 page pdf of all sessions by thread with conference hashtags.

Register for ER&L 2012.



The Biggest Winner: An "Urgent, Social, Blissful and Epic" Competition to Promote Underused Databases

Tuesday, April 3, 2012 at 2:40 PM–3:25 PM Central Time (US & Canada)
Salon D/E

#promotedata #erl12


External & User Relationships


marketing, promotion

Learning Objectives

identify successful strategies for promoting underused electronic resources, apply and assess a decentralized promotional project for electronic resources


In Fall 2011, librarians at Bowling Green State University in Ohio competed in a “Biggest Loser”-style competition to promote twelve underused databases. The database with the biggest percent gain in use (over Fall 2010) was the winner. This presentation will outline the project and examine its signature successes and failures.


Amy Fry, Bowling Green State University