2012 ER&L Program Search Tool
ER&L 2012 | April 2–4, 2012 | Austin, Texas and Online
Exploring ideas, trends and technologies in eresources and digital services.Go to www.electroniclibrarian.org to view and print a 3 page pdf of all sessions by thread with conference hashtags.
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Collaborative Marketing for Electronic Resources
hashtag
#colmarketing #erl12
Track
External & User Relationships
Keywords
marketing / collaboration
Learning Objectives
identify the components of a typical marketing cycle in order to understand the steps of how to market an electronic resource, learn about a national effort to learn how to develop a marketing plan, discover if a collaborative model for benchmarking the marketing of e-resources is feasible
Abstract
This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. I will describe the impetus for the project, the project planning, the execution and results of this effort. The talk will highlight the collaborative aspect of the project.