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ER&L 2012

du 1 au 4 April 2012

Austin, Texas

2012 ER&L Program Search Tool


ER&L 2012 | April 2–4, 2012 | Austin, Texas and Online

Exploring ideas, trends and technologies in eresources and digital services.

Go to www.electroniclibrarian.org to view and print a 3 page pdf of all sessions by thread with conference hashtags.

Register for ER&L 2012.

 

 

Collaborative Marketing for Electronic Resources

lundi 2 avril 2012 à 16:00–16:45 CDT
Salon A/B
hashtag

#colmarketing #erl12

Track

External & User Relationships

Keywords

marketing / collaboration

Learning Objectives

identify the components of a typical marketing cycle in order to understand the steps of how to market an electronic resource, learn about a national effort to learn how to develop a marketing plan, discover if a collaborative model for benchmarking the marketing of e-resources is feasible

Abstract

This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. I will describe the impetus for the project, the project planning, the execution and results of this effort. The talk will highlight the collaborative aspect of the project.

Presenters

Marie R. Kennedy, Loyola Marymount University
Chargement en cours …