External & User Relationships

marketing / collaboration

This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. I will describe the impetus for the project, the project planning, the execution and results of this effort. The talk will highlight the collaborative aspect of the project.

identify the components of a typical marketing cycle in order to understand the steps of how to market an electronic resource, learn about a national effort to learn how to develop a marketing plan, discover if a collaborative model for benchmarking the marketing of e-resources is feasible

#colmarketing #erl12