ER&L 2012
April 1–4, 2012
Austin, Texas
2012 ER&L Program Search Tool
ER&L 2012 | April 2–4, 2012 | Austin, Texas and Online
Exploring ideas, trends and technologies in eresources and digital services.Go to www.electroniclibrarian.org to view and print a 3 page pdf of all sessions by thread with conference hashtags.
Register for ER&L 2012.
Collaborative Marketing for Electronic Resources
Track
External & User Relationships
Keywords
marketing / collaboration
Abstract
This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. I will describe the impetus for the project, the project planning, the execution and results of this effort. The talk will highlight the collaborative aspect of the project.
Learning Objectives
identify the components of a typical marketing cycle in order to understand the steps of how to market an electronic resource, learn about a national effort to learn how to develop a marketing plan, discover if a collaborative model for benchmarking the marketing of e-resources is feasible
hashtag
#colmarketing #erl12