Project Graduation: Recruiting and Supporting Former Students
Session Type
Concurrent - Includes content presentation and Q & A with audience
Session Description
This presentation will look at a process for marketing, recruiting, and supporting stop out students to help them return and finish what they started. Participants will learn how to: identify the target market of stop out students and what demographics within that to identified; ways to market specifically towards the stop out audience; how to address the disruptions in students education that caused them to leave the university; and retention tools used as students returned.
Session Focus
Post-traditional Students
Degree Completion
Session Audience
Professional Staff
Student Services Providers
Marketing Staff
Advisers
Primary Presenter
![[photo]](https://secure.gravatar.com/avatar/69d57923e66a3911d929e6808bc0eba0.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Kate VanDerKolk, Grand Valley State University")
Kate VanDerKolk, Grand Valley State University
Contact information
vandkat@gvsu.edu
616-331-3910
Brief Bio
Kate VanDerKolk has almost a decade of working with non-traditional students to support student success and retention efforts. As a Student Services Coordinator she helps non-traditional students navigate the university and transition back into college.
Additional Presenter #1
![[photo]](https://secure.gravatar.com/avatar/145f1641a3a39fc3535fea973f721392.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Lisa Miller, Grand Valley State University")