Better Together: Connecting with Your Audience through Social Media
Session Type
Roundtable - Facilitated discussion hosted by presenter(s) in an open format.
Session Description
Social media is all about making meaningful connections with your target audience, but it’s important to know how to use it effectively. Learn how to market your programs to current and prospective students on platforms such as Facebook, Twitter, LinkedIn, and Instagram. Discover tips on essentials like developing content, maintaining brand consistency, optimizing your reach and engaging with users as well as how to partner with others across your institution and community for collaborative campaigns.
Session Focus
Marketing / Social Marketing
Session Audience
Faculty
Professional Staff
Marketing Staff
Primary Presenter
![[photo]](https://secure.gravatar.com/avatar/a0fc1be2afe36e560b0b37c83be3fd1d.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Cheryl Rodewig, Kennesaw State University, College of Continuing and Professional Education")
Cheryl Rodewig, Kennesaw State University, College of Continuing and Professional Education
Contact information
crodewig@kennesaw.edu; 470-578-6765
Brief Bio
Cheryl Rodewig has worked with social media personally and professionally for nearly a decade, developing creative content ranging from blogs to videos. Before joining the College of Continuing and Professional Education as their social media specialist, she ran her own business offering social media consultation, design and management. Whether your audience is clients and prospective customers or just family and friends, she believes social media at its core is about sharing stories.